Technological advance in e-commerce is making the world a better place for consumers and retailers. Buying and selling of products on Amazon is a fast-rising activity that is taking over the globe rapidly. This is due to the fact that the platform is popular and you are sure to find most if not all of the products you are looking for.
Before making a purchase, most people visit the Amazon website as their first priority online shop before checking any other. Yet again, there are those who will browse but not buy. How are you going to make them buy your products from Amazon? Below, find the top 7 ways to increase your Amazon store sales.
How to Increase your Amazon Store Sales
1. Focus on Product Reviews
According to different surveys by various researchers, most people find it easy to read product reviews before visiting the site they want to buy their item. They will read up to 10 or 12 reviews in order to make a sound decision.
So, it is vital for you as a retailer to get reviews from customers you have dealt with and are satisfied with your service. If there is a customer who has complaints about a delivery, pricing, or the product itself then do not ask for a review because it will obviously be negative.
Reviews are important in terms of both quantity and quality. Good product reviews will definitely attract more customers and will give you a competitive advantage over other sellers. All in all, you need to ensure that you have a good feedback system with your customers. This is what will lead you to have positive product reviews.
2. Optimization of the Keywords
No one wants to type lengthy words on the search box so as to get the product they are looking for. Rather than optimizing your keyword, you can also do this to your product description and make sure it is unique from the rest.
Information on size, quality, product type, and material should be detailed and easy to understand. This will enable buyers to immediately know what you are selling without going through many processes.
3. Check the quality of the image of your products
Nothing attracts a buyer like a good quality image. The moment they see a good image, they ‘fall in love and that is how they click on the buy button. You should not worry about being a professional photographer or hiring such services so as to achieve high-quality images. It is very simple.
The first thing to do is focus on the lighting. By this, I mean natural lighting. If you shoot an image when close to a window, it will translate to dark and soft shadows. Moving away from the window will give out more light and the shadows will be sharper.
Moreover, there is no need to use the flash feature but instead auto white balance. If you do not want your image to shake, set your camera or smartphone atop a tripod. Also, do not shoot from one angle but from multiple them. If you follow these few tips, your product images will be fantastic. Then retouch amazon product images and make them more attractive to customers, but make sure to keep the original color, details, etc. You can check the amazon image requirements guideline.
4. Observe the Terms of Service of Amazon
Do you know that your account can be closed by Amazon? Now you know! Once you fail to follow the rules or the terms of services outlined, then you risk your account being out of service. This way, you will not have access to customers.
Therefore, you need to familiarize yourself with what Amazon requires of you as a seller and follow to the core. Your sales will increase and your account will be safe from suspension.
5. Get a Feature on the Buy Box
What is a Buy Box? There is a white box on the right-hand side of the Amazon window that says “Add to Cart”. This is what describes the buy box. Not all sellers get featured on this box, maybe 3 to 4 at most. There are criteria to follow so as to appear there.
If you have good sales performance, then the chances are high that you will appear in the buy box. Additionally, if your product has the best price in comparison to other competitive products then you might just feature in the buy box.
There are different promotions that you can run on your products for your clients. Do not focus only on Black Fridays and Happy Mother’s day promotions. Be unique and run promotions when no other seller has products on offer.
This will obviously go a long way in attracting customers to your platform thereby increasing sales. Use promotions such as free shipping, buy 1 get 1 free, or give out coupons.
7. Run Advertisements
Amazon allows you as a seller to run three types of ads on its page; sponsored products ads are for those who already have an idea of what they want to buy after carrying out research; headline search ads are for those who are trying to discover what they want to buy while product display ads are for buyers who are yet to make a purchase decision.
Any of the points you choose above will enable you to increase your Amazon store sales rapidly. It will also ensure that you efficiently satisfy your customers’ needs. Because e-commerce is fast-rising, you need to focus on making more sales on Amazon.